Los Angeles cloud production studio acquires PRODUCER
PRODUCER.io is a Swiss-based production management platform trusted by with more than 20’000 users, including in-house media departments worldwide. The company has joined the family of CREE8, a cloud production studio platform that helps creative teams work more efficiently — complementing the parent company’s cloud-powered workstations.
Based in Zurich and founded in 2022, PRODUCER is a production management platform designed for content teams. It connects tasks, workflows, and collaborators across the full production lifecycle, bridging the gap between planning and delivery. With more than 20,000 users worldwide, PRODUCER has become an essential tool for brands and content creators that need to collaborate and manage their productions effectively, at scale. Customers such as Zalando and other leading brands in fashion, retail, utilities, and finance rely on the company’s platform to coordinate large, multi-stakeholder productions.
Backed by Microsoft’s Startup Program and NVIDIA’s Inception initiative, PRODUCER has built a reputation for reliability, performance, and security. The platform includes ISO 27001 certification, single sign-on, and availability in the Microsoft Marketplace, making it a trusted choice for enterprise teams that need strong compliance and data protection.
PRODUCER first worked with CREE8 on an integration announced at NAB 2025 — it quickly became clear that the two companies shared a similar vision for the future of production. CREE8 has now acquired PRODUCER to build a complete creative ecosystem that connects every stage of content creation, from planning and production to post and delivery.
Xaver Walser, Co-Founder and CEO of PRODUCER, said: “PRODUCER was built to make a real difference for creators. Joining CREE8 helps us reach more users and move faster on our shared goal of removing technical barriers, so people can focus on being creative.” Paul-Emile Joessel, Co-Founder and CTO of PRODUCER, adds: “Our goal has always been to empower creative professionals across every sector. To do that effectively, we needed a partner with both scale and ambition. CREE8 gives us that opportunity, and this next chapter will take our technology further than ever.”
Based in Los Angeles, US, CREE8 is a cloud production studio platform that enables creative teams to collaborate anywhere, cut overheads, and deliver faster. From broadcast to VFX and gaming, CREE8 helps enterprises, including NHRA, CNN, Intuit, Wayfair, Hallmark, and British Airways, with high-performance cloud computing and end-to-end workflow support. CREE8 is also a member of MovieLabs and the Hollywood Professional Association (HPA), contributing to the advancement of cloud-based media workflows and industry standards.
With the acquisition, CREE8 and PRODUCER are extending the Co-Creation Cloud across the full production lifecycle. The combined experience keeps producers, editors, and clients in a shared context, so creative teams move faster and make smarter decisions with the flexibility and security required for multi-cloud, AI-ready work.
(Press release/RAN)